From the course: Developing a Style Guide
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Imagery
- [Tutor] The kind of images you choose and how you use them is an essential part of your brand style. In this section of the style guide, you can address broad concerns such as a preference for images of people doing things, engaged with the camera, as well as smaller details like a requirement that images be placed in frames with a rounded corner, for example. You can also mention image treatments to avoid, such as drop shadows or beveled edges, if you feel they are at odds with your brand's aesthetic. If the style guide will be used by the internal design team, you can, if appropriate include details on how to access an image library or stock photography library to which the company is subscribed. In addition to the aesthetic considerations, you should also include the required technical spec of the images, the minimum image resolution, acceptable color modes and appropriate file types.
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