From the course: Design Thinking: Testing and Refining
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Learn how to decide
From the course: Design Thinking: Testing and Refining
Learn how to decide
- We've spent some time talking about usability testing, A/B testing, multivariate testing, user testing and so on. Now let's talk about how to figure out which method works best when, it's not one size fits all. In fact, many people that I speak with struggle determining what testing method to use. It's okay if you found yourself doing the same, I've been there. Personally I've seen an experienced it within larger product teams and organizations most often. It's a fairly common pitfall to use the same method again and again because it's what we know and are set up for, it's been accepted. Furthermore, it's not unusual for a team or even company leadership to have reliance on a single or very limited number of testing methodologies. The most common ones I've seen organizations focus on are multivariate and A/B testing. Before I illustrate how that can be counterproductive let me briefly explain the difference between…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.