From the course: Developing a Style Guide
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Logos
- [Instructor] It would be a mistake to consider the logo and the brand synonymous. The logo is just one visual representation of the brand. However, it is the most important visual representation, and is likely the first ambassador of your brand that potential clients and customers will come into contact with. Understandably we feel protective of our logo. The Style Guide should explicitly state how the logo is to be used, when, if appropriate, alternate versions of the logo can or should be used, and how the logo should not be used. When focusing on negatives, i.e. things that should not be done, avoid using a patronizing tone. The designers implementing your brand are your colleagues. Talk to them as equals, and most importantly, show them, using examples, why certain usages are inappropriate. If your logo is the way it is for historical reasons, say so. If certain elements of your logo have an historical…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.