From the course: Type Tips
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Looking for the word within
- [Nigel French] Hi, I'm Nigel French. Welcome to Type Tips. This movie is about adding an extra layer of meaning or subtext to a title treatment by looking for words within words. Here are some examples. I saw in a social media post someone point out in the word homeowner, is contained the word meow. Now, what a gift that is to anyone needing to come up with some sort of real estate or estate agent ad. And some more examples. You don't need to limit it to just individual words. You could embed a word within a phrase. Something like this. Opportunities like this don't come up too often, but when they do you'll want to take advantage of them. So look out for the words within words.
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