From the course: Graphic Design Foundations: Ideas, Concepts, and Form

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Make the type do double duty

Make the type do double duty

From the course: Graphic Design Foundations: Ideas, Concepts, and Form

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Make the type do double duty

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- If you can't tell, I'm not a big fan of showing something and repeating the message with a headline. That's just too pizza pizza for me. It's redundant and treats the viewer as extraordinarily unintelligent. I think people are pretty good at looking at patterns and forms and determining a message, as long as the execution is clear and accessible. Take, for example, a cover for a catalog on recent sculpture. If the designer presented an image of recent sculpture and then a headline with the same message, we have no involvement. It's forgettable at best. But the solution by Louis Danziger solves the problem by allowing the headline to become the sculpture. It isn't a specific sculpture. He didn't attempt to do anything too tricky. Sculpture is three dimensional. By wrapping the type around the invisible form, we read 3D means sculpture. The simple yellow background and minimal sans-serif typography tell me that…

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