From the course: Logo Trend Report 2019-2020
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Morse shade
- It was 1968 and folks world-wide were huddled around their TVs, watching the Olympic Games from Mexico City. Track and field was the focus that day and in particular, the high jump. A lanky, six, four kid from Oregon named Dick Fosbury who'd barely made the American team, made his running approach to the bar and was nearly there when his body suddenly went into a strange contortion, twisting backwards and launching into the air and flopping over the bar with room to clear. Spectators and other competitors nearly lost it, they weren't entirely sure if they'd just seen an accident or an act of invented genius. Dick Fosbury had just introduced the world to the Fosbury flop, which not only won him the Olympic gold and a record seven foot four and a quarter inches but completely shifted the way athletes from that day forward, would execute their own attempts to clear the bar. Here's why I start this trend report with a sidebar story that has absolutely nothing to do with graphics. One of…
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