From the course: Graphic Design Tips & Tricks

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Movement in design

Movement in design

From the course: Graphic Design Tips & Tricks

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Movement in design

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- I was in Santa Cruz recently. For those of you unfamiliar with Santa Cruz, it's a cool, very popular beach town south of San Francisco with a thriving surf culture, and in a copy of Santa Cruz Waves magazine, I was stopped by this ad for a surf shop called Pacific Wave. What caught my eye was how much it's hand drawn PW logo looks like the wave above it, and the more I looked at it, the more I liked it. It's cool. It's like a pipeline. It looks massive and turbulent like its rising out of a sea like these waves do. When I got home, I put it on a new image, and check this out. Flip it and super impose it on the wave, and all the lines are there. This just made me smile. Whoever drew it been out on those waves. Anyway, a couple things to talk about here. On the pacwave.com site, I found a second version, which, to my eye, is less successful. I see the PW, but it no longer looks like a wave. It looks like an oval. It's swirling, but it's like a stamp or an emblem. I no longer get that…

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