From the course: Color Trends
New year, new hue!
- We can no longer deny the power behind color. It enhances experiences, drives emotion, connects culture, amplifies brand recognition, influences purchasing habits, and allows self expression. Over the years, I developed a profound fascination with how colors make us feel, far beyond just making a balanced and harmonious palette. This is because we connect through emotion. Color triggers certain emotions that influences our perception of a brand and that is why we need to consider context beyond just color harmony. Let's try a little experiment. Apple, Coca-Cola, LinkedIn, Starbucks, Target, Tiffany. As soon as I mentioned those brands, I can guarantee that you picture their brand colors immediately. Tied to that was how that brand made you feel, all within seconds. When done right, brand recognition through color can be a powerful ally for your company and ultimately drive sales. When Heinz introduced their EZ Squirt Blastin' Green Ketchup into the marketplace, they made $23 million in sales, the highest in their brand history. While sales did go down after a period of time and Heinz ended up removing the color from the product line, it shows us that color can in fact make a difference. In this course, I'll offer up some practical advice along with emotional triggers and associations related to Pantone's Color of the Year, among other color trends. We'll also take a look at how these can apply strategically for our marketing and branding efforts. Plus, you'll gain insight on possible cultural influences and see design examples to fuel your inspiration for years to come.
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