From the course: Logo Trend Report 2019-2020
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- As designers, we are the marketers of symbolism. The more observant we are, the broader our kit of possible solutions to build a bridge of relevance between our clients and their public. And though it may seem to the contrary, symbology is a very fluid field. The digital industry alone is in a continuous state of flux developing complete libraries of material icons, nouns, favicons, and emojis that didn't exist less than a decade ago. If we really just wanted a list of the most recently introduced symbols, we could probably pull those up with a few clicks. But there's a lag time of adoption for consumers. The discrimination in preferences shown by the public can be a fickle process. Identifying symbolism that's gaining traction with an audience and being able to capitalize on it at the right time is what allows you to be a thought leader and not a follower. I always encourage you to immerse yourself in what our industry is doing, but, more importantly, to understanding why they are…
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