From the course: Learning Catalog Design
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Prana
- [Instructor] prAna is the lifestyle catalog we saw earlier. I like it a lot. It's just pretty. And I like the lifestyle it presents. It opens like this. Beautifully composed image, deep and blue and free. In a translucent box, is the introduction, along with the company's commitment to sustainability and its guarantee and all that. So, prAna's telling you right up front what they're about. It feels personal, it feels real, it feels inviting. The catalog was obviously shot on location. This is expensive to do, but if it's your vibe, there's not a more real way to get it. Classic layout here. Rectangles on the left. Silhouettes on the right. Lots of good contrast. This spread is all rectangles. Three views of the same garment in contrast to the silhouettes. Same technique as the previous spread, just a layout variation. Soft colors, soft fabrics. I just like the whole feel. This spread, same thing in reverse. Silhouettes left, rectangles right. Headline in the upper left announces the…
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