From the course: Drawing Vector Graphics
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Presentation formats - Illustrator Tutorial
From the course: Drawing Vector Graphics
Presentation formats
is the presentation of their ideas. This is usually the time when fear and loathing begins to set in. It's a task that falls outside of most people's comfort zone. It's certainly a skill that is more oriented with salesmanship than it is with design in general. can pick up on the characteristics that architects are known for. They're known for creating environments, And those environments are dimensional, not flat, so that's what I tried to reflect in the primary mark. And then I created secondary graphics. I treated a total of about eight different design explorations for this client, but ultimately it wasn't used. So this is how I present 'em though, I like to show them this is how your logo is going to look like exactly in its final form. Now I may make minor tweaks to the final art between this stage and delivering the final art, but they're never going to notice that. Those are simply production type of situations and detailing that it's kind of overbearing to share that level of…
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