Aaron Draplin Takes On a Logo Design Challenge - Preview

- So here at the Draplin Design Company, I mean, it's basically just me doing whatever it takes to make cool stuff. Lynda.com has sort of challenged me to make a logo. When you make this logo, there's like a sense of me that always has to pretend that all All Base is as big as their biggest competitor. You take a look at that thing and you say, "okay, you gotta little A happening right there." This is sketching. This is meant to be fast and fun. Your hand is free-er here than it would be on your Illustrator. Now becomes the fun part. We've got something to work with. There's your patch on your hat. Already done. Some shirts for the dudes out, loading up the cement. Bam. When you go back and you look at this old world, there's just sort of reminders of just a simple little logo.