From the course: Developing a Style Guide

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Purpose of a style guide

Purpose of a style guide

From the course: Developing a Style Guide

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Purpose of a style guide

- [Narrator] A style guide is essential for strengthening and maintaining brand identity. If you're the brand designer, the style guide helps ensure that people use your designs in the ways you intended. Without a style guide, the designs are like an appliance lacking an instruction manual. Writing the style guide is your opportunity to expand your thinking behind the logo, the choice of tight faces, the choice of colors, et cetera. Even if you're the only person likely to be designing with the brand elements, maybe you design them for your own company. The style guide is a useful way of clarifying your thoughts about the brand. It removes time consuming guess work and ambiguity about how the style should be implemented. The style guide can also serve to provide guidance on future design direction. Be it for packaging, marketing or a new website. Over time the style guide becomes your touchstone for insuring that your…

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