From the course: Graphic Design Tips & Tricks

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Quick look: Teavana rock sugar

Quick look: Teavana rock sugar

- [John] Teavana tea stores are modern and tightly designed. Could have designed their rock sugar packaging to reflect that, white, minimal, simple typography. They did actually, but then they added something interesting. They brought into the package design some of the properties of the product. The main one being that rock sugar is translucent. So instead of opaque, they made the bag translucent too. Nice matte finish. Matte finish white stripe. And because we can now see the sugar, they colored the type copper metallic to match it. The coolness here is that you have contrasting elements. In this case rocky and textured, versus smooth and slick, that are tied together with visual similarities. And that's your design for today. See ya next time.

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