From the course: 20 Rules for Visual Communication

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Rule 11: Don't build the house before you have the blueprints

Rule 11: Don't build the house before you have the blueprints

From the course: 20 Rules for Visual Communication

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Rule 11: Don't build the house before you have the blueprints

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- Take a moment and imagine you have the opportunity to build your dream house. You've purchased a plot of land in your favorite location, identified a trustworthy crew to build it, and are eager to see your long-term dream of residential bliss turn into a reality. But this is a sizable investment for you, Not only will this work cost you more than most people can save in a lifetime, but it also needs to be perfect for you and your family to live comfortably for generations. There's quite a lot at stake. So it's imperative that you and your builders are on the exact same page at all times. And that's exactly why you wouldn't let buildings start without a solid set of blueprints, right? Creating great visual content is very similar to building a house. Okay, it's not going to cost you anywhere near the cost of a house, but it will require an investment of your time and money. And you're going to have to live with the…

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