From the course: 20 Rules for Visual Communication

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Rule 17: Avoid the stigma of stock

Rule 17: Avoid the stigma of stock

From the course: 20 Rules for Visual Communication

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Rule 17: Avoid the stigma of stock

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- Did you know that 96% of people in the US and 81% of people globally use a camera-enabled smartphone as their primary mobile device? Did you know that one billion people use Instagram regularly? What about the fact that TikTok grew to 800 million users worldwide in a matter of months. These statistics paint a very interesting picture of today's audiences. They show that we are just as much content creators as we are content consumers. And the technology at our fingertips gives us all the power to produce high quality visual content on a daily basis. Just snap, filter, and post. So you can understand that with so many powerful content creation tools at our disposal, it's no wonder why today's audiences have an aversion to stock imagery. When viewed through the lens of daily content creators, stock imagery is considered impersonal and lacking in authenticity. Social media has allowed us to surround ourselves with…

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