From the course: 20 Rules for Visual Communication

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Rule 2: Embrace the science

Rule 2: Embrace the science

From the course: 20 Rules for Visual Communication

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Rule 2: Embrace the science

- While the environment around us nurtures our demand for visual content, it's important to also understand our own natural inclinations to speak and connect visually. By embracing the brain science behind our responses to visual information, it will be far easier for you to succeed in the world of visual communication. Cave paintings are the first clue to suggest that the human species is hard wired to speak visually. In the same way our own fight or flight instincts can be traced back to our ancient ancestors, our bias toward visual expression has remained part of our natural makeup as well. You see, our brains are hard wired to take in visual information 60,000 times faster than any other form of information delivery, so if you're relying on text to drive meaning, you're already behind the curve. This is because our brains form conclusions before reading text all of the time, and if you lead with text, without thought…

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