From the course: 20 Rules for Visual Communication
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Rule 4: Your audience is everything
From the course: 20 Rules for Visual Communication
Rule 4: Your audience is everything
- When considering how well your content will resonate with your audience, beauty, or in the case of our last lesson, quality, is in the eye of the beholder. To best exemplify this, here are two designs that I love to compare side-by-side. These two designs cover the exact same topic, a visual history of Apple products. The design on the left is definitely more detailed, seemingly covering every single Apple product from the launch of Apple to the date of the design itself. The one on the right is quite broad, showing various Apple devices but not necessarily covering every single iteration. When considering these two designs, take a moment and ask yourself, which one appeals most to me? Once you've settled on a design, take a second and consider why that design appealed more to you than the other. If you're like most people, it was easy to choose one design over the other. These designs cover the same topic but they…
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Contents
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Rule 4: Your audience is everything4m 26s
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Rule 5: Your brand is secondary5m 38s
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Rule 6: Commit to one role5m 11s
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Rule 7: Blank should blank blank7m 35s
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Rule 8: Different problems have different solutions5m 12s
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Rule 9: Choose the right tool for the job2m 23s
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Rule 10: Never forget that people care less than goldfish3m 8s
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