From the course: 20 Rules for Visual Communication

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Rule 4: Your audience is everything

Rule 4: Your audience is everything

From the course: 20 Rules for Visual Communication

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Rule 4: Your audience is everything

- When considering how well your content will resonate with your audience, beauty, or in the case of our last lesson, quality, is in the eye of the beholder. To best exemplify this, here are two designs that I love to compare side-by-side. These two designs cover the exact same topic, a visual history of Apple products. The design on the left is definitely more detailed, seemingly covering every single Apple product from the launch of Apple to the date of the design itself. The one on the right is quite broad, showing various Apple devices but not necessarily covering every single iteration. When considering these two designs, take a moment and ask yourself, which one appeals most to me? Once you've settled on a design, take a second and consider why that design appealed more to you than the other. If you're like most people, it was easy to choose one design over the other. These designs cover the same topic but they…

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