From the course: Drawing Vector Graphics

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Select an appropriate style

Select an appropriate style - Illustrator Tutorial

From the course: Drawing Vector Graphics

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Select an appropriate style

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- [Instructor] Design is a style-driven media and part of solving a visual problem is picking an appropriate style for your project. Style and context of design works like a personality, it can either attract, distract or even repel those who interact with it. This is why it's important to do proper research and gather upfront information before you begin creating your artwork. Your concept may be sound, but the personality of the style you choose can still be inappropriate for the intended audience, so pay close attention to the style you select. In this movie, we'll see how picking an appropriate style for your project, whether it's graphic or more illustrative, can help improve communication and engage the intended audience. Let me show you several examples of why I chose the styles I use. Now, all of the projects shown here were a diverse range, from larger companies to smaller companies, some are brand oriented, some are more promotional or product-oriented, but all of them I…

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