From the course: The Five-Step Creative Process
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Selecting the right solution during the creative process
From the course: The Five-Step Creative Process
Selecting the right solution during the creative process
- Once you've gone through the divergent exercise of generating possibilities, you must now determine which of those possibilities can work as solutions. This can be a daunting task if you have a lot of possibilities. The key to this step is specificity. You have to be very specific about what constitutes a solution. So the first thing you need to do is identify your selection criteria. To determine your selection criteria, fill in the blanks on these statements. The solution will work if it blank. Will it blank? Does it blank? By filling in the missing parts of these statements, you will develop your list of selection criteria. Next, spend a little time strengthening or improving the ideas you've identified as your best possibilities. That may mean combining some of the ideas into single ideas or removing parts of the ideas that keep them from being actionable. Remember, an idea is useless if it solves the…
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Contents
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An overview of the five-step creative process1m 3s
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Objective finding during the creative process1m 21s
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Gathering data during the creative process3m 43s
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Understanding problem design during the creative process1m 47s
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Understanding ideation during the creative process1m 23s
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Selecting the right solution during the creative process1m 34s
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