From the course: Graphic Design Foundations: Layout and Composition
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Size matters: Choosing the right size
From the course: Graphic Design Foundations: Layout and Composition
Size matters: Choosing the right size
- As a rule, people tend to gravitate to things they already know and like, so it's fairly common for a client to suggest a specific size and format at the beginning of a project. For example, for years, every client asks for a four inch by nine inch brochure. This wasn't because that was the right solution, it was simply a format they saw a million times before. The role of the designer is to solve the problem and communicate it the strongest way possible. Even though the client may be predisposed to a four by nine brochure, it's our job to find the best size and format, which may lead to an entirely different size. Before I can start laying out images and texts, I need to ask the client certain questions. Where will this piece be seen? How will it be delivered? Does it need to be mailed? What is the printing and production budget? If the piece will be posted in bus shelters or on the construction barricades, perhaps a…
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