From the course: Logo Trend Report 2019-2020

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Spell sign

Spell sign

From the course: Logo Trend Report 2019-2020

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Spell sign

- When popular culture, mysticism, and science collide, I always want to make sure I'm there in time for a front row seat. These are the combo that make for high drama and a heck of a story. And depending, and I just mean depending, it's usually when a few hucksters show up just to stir the pot and draw out the easily swayed. A number of years ago, J.K. Rowling as part of the Harry Potter series introduced us to this symbol for the sign of the Deathly Hallows. The mystic symbol represented the trinity of a cloak of invisibility, a powerful wand, and a stone that gave eternal life. And though this was fiction, it was drawn from another symbol of ancient history called the philosopher's stone, referring to the search for a substance that could bring immortality and change lead to gold. Man, both of these sound pretty good. And for centuries, the study of alchemy was based around this very goal. But put away the quest that was a bust, and look at what alchemy did bring us, a designer's…

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