From the course: Relationship Building for Creative Leaders

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Support and engage through social media

Support and engage through social media

From the course: Relationship Building for Creative Leaders

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Support and engage through social media

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- Relationship building is a two-way street. Let's discuss how to engage with your contacts online in an authentic way. There are many great courses on how you can use social media to build followers and engagement. But here, I'll be talking more about how you can engage with your contacts and build stronger relationships. Many of us care only about our own social media presence but pay less attention to what's going on in the world of our prospects. So the first obvious step is to follow anyone within your community, including strategic partners, clients, and any prospect you may know or have met personally, even your competitors. While social media rarely attract new prospects, it's a great way to humanize your relationships with people you already know. For those that you do know, you should comment on their posts once in a while so they can see you care and are engaged with what they are interested in. The…

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