From the course: Graphic Design Foundations: Layout and Composition
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Surprising the viewer
From the course: Graphic Design Foundations: Layout and Composition
Surprising the viewer
- Surprise is a great tool to attract the viewer. Now, I don't mean add something terrifying that causes a crazed stampede. This is about the unexpected or doing exactly what the viewer doesn't see coming. Fortunately, most people like to find order and expect a certain level of this as a constant. You can create surprise with an unanticipated idea or you can use the layout to startle a viewer. I like to use preconceived ideas as a way in. It can be as simple as shaking up expectations subtly. This clock by the legendary Tibor Kalman at first glance is a perfectly well-designed simple clock with beautiful Bodoni. However, upon closer examination the numbers are all mixed up. The solution is visually extraordinary and memorable. On a physical object, the material can also be surprising and delightful. The cover for this book about Clorox Bleach is made with a vacuum form plastic that matches the actual packaging. Scale…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.