From the course: Graphic Design Foundations: Ideas, Concepts, and Form

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

Symbols: The visual shortcut

Symbols: The visual shortcut

From the course: Graphic Design Foundations: Ideas, Concepts, and Form

Start my 1-month free trial

Symbols: The visual shortcut

- We've determined that recreating a scene to convey an idea can lead to miscommunication and is at best often expected. Pointless chaos is exactly that, resulting in a gumbo pot of elements all fighting for attention. Fortunately, we all share universal communication with a more surgical approach, the symbol. Symbols are a visual shortcut for a message. We interact with symbols continuously. We are trained to read them quickly and understand the implied meaning. Many are universal, cutting across languages and cultural issues. When I show you this symbol, you will think, hopefully, good idea. The simple geometry of a circle and some lines conveys peace, but it also embodies hope, security, and kindness. That's not too shabby for a simple symbol. Even more pointed is this symbol. Every human being will respond in the same way. We are programmed to recognize a smile as a sign of happiness. People are willing to die in…

Contents