From the course: Graphic Design Foundations: Ideas, Concepts, and Form
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Making connections
From the course: Graphic Design Foundations: Ideas, Concepts, and Form
Making connections
- Just like the Wonder Bread example previously, the goal with appropriated content is for the viewer to recognize the original. The original will have specific meaning to the viewer. That connection and emotional response will be added to your solution. It can be a simple and ubiquitous connection, such as "The Last Supper," remade multiple times for a variety of communications. It's been repurposed for advertising, design, even an ad campaign for "Battlestar Galactica." Or, the original can be more specific, such as a children's book on cowboys. I used this and recreated it for the Sundance Film Festival. Sundance asked for a solution that referenced the location, the American West in Utah, had a nostalgic association, and a sense of discovery. These all came together from many of the materials, all connected to well-loved books one might find in a library. I arrived at this concept by writing down all of the Sundance…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.