From the course: Design Thinking: Testing and Refining
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Testing to discover
From the course: Design Thinking: Testing and Refining
Testing to discover
- Let's say that you've determined that your business goal is big and it's unknown exactly how you'd get there. If you haven't figured out how to get there yet, have no fear. Simply use testing methods designed to create new ideas that are innovative and may potentially disrupt the market. This might feel daunting at first, realizing you need to do this, admitting as a team that you don't know something. But the need to innovate is exciting. Many great experiences have been created by focusing on disruption and innovation, and better yet some of the most rewarding and personal testing methods are used to do this. Honestly, this is where design thinking shines. Think about Apple's iPhone. It wasn't the first smartphone, it was the first smartphone that was designed to be easy to use. People posted videos on social media of their two year olds mastering the photo gallery. And adults could find what they needed in a…
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