From the course: Design Thinking: Testing and Refining
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Testing to improve
From the course: Design Thinking: Testing and Refining
Testing to improve
- How our customers feel about our company and our product or service is important. If you're looking for a way to quantify, meaning to measure these feelings, the attitudinal tests are what you are looking for. Attitudinal is just what it sounds like. It's about the attitude people have. Is it a bad or a good attitude? It may seem obvious, but it is very important to ask if it would be more helpful to understand someone's feelings or attitude about your product versus how they act or behave when using your product. This is because these attitudinal methods of testing are specifically designed to measure how people feel about your product experience. If you answered that feeling is the most important thing to understand, meaning you're curious about attitude or how people feel, then attitudinal methods of testing are for you. We'll cover the top three so you have an overall grasp of these and how you might apply them.…
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