From the course: Learning Catalog Design
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Think and plan
- I have some thinking points. First is to understand that design starts at the top. In creating a catalog, creating anything really, design begins in the boardroom with the product planners and the marketers and the writers. It belongs there from the beginning of the project. Design is not something you add later. You know, here's some stuff, pretty it up. That's decorating. Design functions. The design of a catalog is like architecture is to a building. The rooms, the windows, the light, the traffic flow. All that gets established before you hammer a nail. As we go through the course, I'd like you to visualize making a very small catalog. Let's say eight pages, maybe 16, for a one-person business. An Etsy store, basically. And the purpose of that is to get you thinking about the bigger process. The writing, the marketing, the photography, and how tightly they'll interact. It'll also be useful if you're in a big company on a big catalog. It'll help you coordinate your work with…
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