From the course: Creativity Tips for All

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Unexpected associations

Unexpected associations

From the course: Creativity Tips for All

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Unexpected associations

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- Thanks for coming to the workshop. I wanted to ask you guys a question. Now, I wrote the words stereotypical guy up on the board, not because I think either one of you are stereotypical guys, but because this is going to be an exercise that we're going to talk about. Have you guys ever had an occasion with which you've ever worn cologne? You have cologne, like sometimes you want to put on a little bit of cologne, you want people to smell something really nice. Very rarely do we ever put on cologne for us, right? Most of the time, we wear cologne for other people. So they smell something nice when we're around, right? The reality is most cologne isn't actually made for the person who's wearing it. It's made for other people that that person is around because the stereotypical guy may not like the smell that cologne provides. They would choose a very different scent, wouldn't they? If the stereotypical guy could choose…

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