From the course: Graphic Design Foundations: Layout and Composition
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Using repetition as a tool
From the course: Graphic Design Foundations: Layout and Composition
Using repetition as a tool
- I've been accused of being unimaginative and monotonous, in relation to meals and dining choices. I'm happy to eat the same breakfast and lunch every day, and follow a rather consistent pattern of choices for dinner. But repetition and design can create excitement, as opposed to my boring eating habits. There are many kinds of repetition in layout and composition. Duplicating the same form, can create repetition. Presenting the same concept over and over again, in different ways creates repetition. Or a consistent element that helps guide the viewer, is based on a repeating form. Multiplicity is based on the idea that if one thing is good, 20 is better. Seeing the same form over and over, gives the viewer a sense of comfort, it also communicates a sense of quantity and abundance. One headline of a tight phase with a single stroke, in this instance, might be simple and strong. The same headline, however, duplicated many…
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