From the course: Graphic Design Foundations: Layout and Composition
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Using scale for dynamic layouts
From the course: Graphic Design Foundations: Layout and Composition
Using scale for dynamic layouts
- Any layout, whether it is traditional or avant-garde, needs to be dynamic. In addition to principles, such as balance, tension, and contrast, scale can change a layout from mediocre to commanding. Scale in the context of composition and layout is the size of the elements and their relationship to each other. Unmemorable layouts consist of many elements that all seem to have the same uniform size. The images are the same size as the text blocks that are the same size as the graphic shapes. There is no sense of priority. Consequently, the page becomes a bland and gray field. A contrast in scale between a very large image and very small image creates a dynamic relationship. A large element will seem larger next to the smaller one. I'm always striving to create a design that isn't expected. It's too easy to fall into a pattern of reality. An elephant is large, so it should be large on the page. A flower is small and should be…
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