From the course: Color and Cultural Connections
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Validating cultural accuracy
From the course: Color and Cultural Connections
Validating cultural accuracy
- Before we publish a campaign, launch a brand, or even post content on social media, we need to make sure that we are culturally accurate and inclusive. When brands choose to market to a specific community, they must ensure that every element of their design shows cultural accuracy. We've all seen those really bad examples of well-known brands missing the mark and launching products or campaigns that end up as horrible examples of cultural appropriation that resulted any public backlash. This matters because missing a crucial step in validating cultural accuracy will result in a negative brand perception, ultimately affecting sales. Let's get uncomfortable for a minute, but I promise this will open up some new opportunities for solutions. Are you ready? Okay. We can't ask a team or a person to create branded content or marketing tailor to a demographic that they aren't a part of or genuinely not familiar with.…
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