From the course: Graphic Design Foundations: Ideas, Concepts, and Form
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Visual puns
From the course: Graphic Design Foundations: Ideas, Concepts, and Form
Visual puns
- [Instructor] This is my process. I sit down at my desk and start sketching concepts. My sketches are tragically indecipherable. I even need to write notes to myself to remind me what I was drawing. I'll start with the most apparent ideas that first come to mind and then branch into different directions. After a couple of hours of this, I'll take a break and then realize, boy, that first idea was pretty good. Often, we discount it as too obvious. But that's just the point. People rarely follow through on the obvious so it's refreshing when it happens. Cipe Pineles poster for Parsons is a perfect case for this. To convey the school's three campuses, Pineles creates a masterful representation of the apples as a symbol for New York, orange for Los Angeles and grapes for Paris. She didn't abandon the idea as too obvious. We often see these symbols. She applied them in a novel way. The message is clear and compelling.…
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