What are some of the biggest challenges you face?

- I think the biggest challenge was getting things to look like I envisioned them to look. You know, you have an image of something that you're going for, it's in your mind, it might be vague and then you put it on paper and it's like yuck. It just doesn't say what you envisioned it saying or what you hoped it would say and so there's a disconnect between I think Ira Glass put it this way, there's a disconnect between your taste and your ability and so the stress and the effort is enclosing that gap and so you get to the point where when you do visualize something, you can express it. You know the typography, you know the color, you know the layout, you know the contrasts to make, you know where to put emphasis, you know how to create focal points and you can express what you're seeing. That to me was always the biggest driver. I couldn't, I mean right from the start, actually it lasts to this day. I mean, I'll still do things today that don't look like what they need to look like…