From the course: Developing a Style Guide

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Who is the guide for?

Who is the guide for?

From the course: Developing a Style Guide

Start my 1-month free trial

Who is the guide for?

- [Host] Depending on the nature of the company, the style guide may have different audiences with differing levels of familiarity with the brand. Perhaps there's an internal design team responsible for the company's communications, both within the company and client-facing. Or perhaps job roles are less structured, and employees with a wide variety of responsibilities from sales to marketing to legal to human resources to customer service, all need to produce branded materials. Perhaps your company works with outside designers. These external agencies are your partners in building your brand, but they will not be as familiar with your brand as you are. The style guide saves time, money, and frustration by avoiding off brand communication. There may be times when you partner with other companies to extend the reach of your brand. These co-branding partners need to know how to use your branding materials in conjunction with their…

Contents