From the course: Developing a Style Guide
Why create a style guide
- [Instructor] Your style guide, or branding guidelines document, is an instruction manual for how to use your company's branding materials. The point of a style guide is consistency. It is part of ensuring that your brand is promoted consistently, both internally and outside the company. The style guide explains the values of your brand and, where relevant, its history and its evolution. It shows the logos of your brand and clearly explains when and how they should be used. It also tries to anticipate potential misuses. It shows the colors of your brand with numerical breakdowns of those colors for use in print and on screen. A style guide explicitly states the appropriate usage of other design elements of your brand, like the type choices and the use of imagery, as well as the appropriate writing tone to be used in all communication.
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