From the course: Graphic Design Foundations: Layout and Composition
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Why negative space is important
From the course: Graphic Design Foundations: Layout and Composition
Why negative space is important
- We live in a world that has a huge amount of visual clutter. We are bombarded with imagery and messages most of our waking hours every day. We look at frenetic moving images on television and online. We see image after image of dense advertising on a website or on our own social media. Even the evening news has multiple layers of information running simultaneously. It is so rare when we see negative space or areas without content that it feels unique and somehow odd, and we stop and pay attention. When the page is so cluttered with information, nothing stands out. When there is room to breathe and space to give content priority, the layout works. Negative space is allowed to dominate the design of this book about Italian designer AG Fronzoni. The typography does double duty, listing content in two languages on the spine. The result is a beautiful object. A simple black square. Consider this invitation to an…
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