From the course: Relationship Building for Creative Leaders

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Your CRM tool

Your CRM tool

From the course: Relationship Building for Creative Leaders

Start my 1-month free trial

Your CRM tool

- Now let's talk about how you manage all the contacts you've met along the way. That's where your CRM or customer relationship management tool comes into play. Your partner in crime in new business development, so to speak, is an effective but simple CRM that helps you manage, organize, and track your growing database of contacts. Remember, new business may take up to two years to build and this requires staying in touch. Your CRM tool helps you do this. It is also important to use that CRM tool strategically. It's about the quality of your relationships, knowing everyone on your mailing list, and not the quantity of the names on your list. Rather than buying a preexisting mailing list of leads, you should expand on who you already know and leverage those relationships first. So the goal is not to grow your list to a size that is unmanageable. Your list should be edited yearly or even quarterly to ensure they are…

Contents