From the course: Drawing Vector Graphics
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The creative brief - Illustrator Tutorial
From the course: Drawing Vector Graphics
The creative brief
- Before we set forth to create any artwork. We have to make sure we have all the information needed so we can develop in design from an informed perspective. One of the easiest methods of research is to gather critical client and project specific information by using what is called a creative brief. In this movie, we'll go over a simple document that asks thoughtful questions in order to get your client to think or see their company product or service from a new perspective so they can improve communications with their audience. So let's take a look at it now. This is my default creative brief. I don't use this for agency work. I use this for small business owners. But this asks all the questions needed in order for me to glean understanding in terms of who they are, what they do, what audience they're trying to reach and how they kind of go about thinking about themselves. because many times I've found as I look into a company, understand their industry and see what they've been…
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