The future of brand experts

(gentle music) - I'm creating my first brand course similar to the what we did with the brand gap but at the end you'll get a certificate so you'll be certified as a brand specialist and that's tier one. And it's a five tier program. So every course is two days, a pack two days at the end, if you've learned the material you get a badge that you can use on LinkedIn or on your business card or whatever and you can rise up it gets more difficult as you go like black belt kind of journey. But the first one is, you know, it could be a watershed event for a lot of people and so I'm building that now the first rollout is in London in March 14 and 15th so if anybody wants to have a great trip to London and combine that with learning and getting a certificate so that'll be it and I think planning another one in France in the summer where probably there will be an opportunity to take one into the two tiers in a row if…