From the course: Graphic Design Tips & Tricks

Unlock this course with a free trial

Join today to access over 22,400 courses taught by industry experts.

A new type: Helvetica Now

A new type: Helvetica Now

- A brief look today at type. A new version of Helvetica called Helvetica Now has been released by Monotype and I'm excited about it. Helvetica is, you could argue this, the world's most popular typeface. Everyone sees it, reads it, most of us use it. Monotype said this, "Helvetica is used by default "by designers and brands for whom typography "means very little and it's the gold standard "for designers and brands for whom type means everything." But it's not perfect. The main problem with Helvetica Neue, which is the Helvetica we've had for 35 years, is that it comes in only one master. So no matter how you set it, from giant to tiny, it's the same face, same letter forms, same spacing, which means you're always compromising. Big type is pretty. You want to see its detail but it needs to be tightly set. Small type, the detail goes away, runs together. You need to loosen it up. And there are countless other small…

Contents