From the course: The Five-Step Creative Process
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An overview of the five-step creative process
From the course: The Five-Step Creative Process
An overview of the five-step creative process
- The five-step creative process looks like this. Objective finding, data gathering, problem design, ideation, and selection. Frankly, in our rush to get to the ideation stage, we often compress or even eliminate the first three steps of this process. And while the sacrifice may be necessary in the name of corporate efficiency, I can't emphasize enough how important each step is in developing innovative solutions. This is the complete creative process first summarized by BBDO co-founder Alex Osborn and Creative Education Foundation president Sidney Parnes. And while the formal creative strategy they developed was a six-step process, we're going to forego their last step, which was to develop a plan for action, and leave that to you. If you want to truly solve problems creatively, take each of these steps to heart. It can be the difference between solving something acceptably and solving something creatively.
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Contents
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An overview of the five-step creative process1m 3s
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Objective finding during the creative process1m 21s
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Gathering data during the creative process3m 43s
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Understanding problem design during the creative process1m 47s
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Understanding ideation during the creative process1m 23s
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Selecting the right solution during the creative process1m 34s
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