From the course: Creativity Tips for All

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The start of an idea

The start of an idea

From the course: Creativity Tips for All

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The start of an idea

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(ominous music) - (slowed down) Something wants to kill you right now. Maybe. You can't really be sure. To try to find out, your brain constantly, continuously sifts all of the stimulus that you experience at every moment, to try to figure out if there's any threat or benefit nearby. Threat needs to be confronted or avoided, benefit needs to be exploited. Your brain does this in a somewhat scattershot manner. If you really pay attention the next time the phone rings, you'll realize that your brain feeds you a lot of ideas, betweeen-- (phone rings) The time you first hear the ring, and when you answer the phone. So the phone rings. (phone rings) And as you're lifting it up to your ear, maybe you go through "Oh this is going to be my mom "calling to tell me to come home for the holidays", or "this is going to be a tax collector calling to audit me." Or if you're a different kind of person, maybe it's "Oh, this is probably the MacArthur Foundation "calling to tell me I'm a genius." Then…

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