From the course: Relationship Building for Creative Leaders
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The value of conferences and events
From the course: Relationship Building for Creative Leaders
The value of conferences and events
- One of the best ways to build new relationships, both within our own profession as well as with potential client prospects or industry connectors is attending, and ideally speaking at conferences or events. Let's learn why. Events that are specifically targeted to the creative field can be an effective way to stay inspired, keep abreast of industry trends and most importantly, build relationships with a resource of peers whom you can share best practices with and learn from. They are also a great way to build buzz about your studio and build followers who are potential future hires or collaborators. However, to build new relationships with prospective clients, the ideal conferences to attend are those that attract your target prospects within your area of specialization. And the good news is there is a conference for practically every profession or industry, from law firm marketers to pork producers. During these…
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