LP/w Design Studios, Interior and Graphic Design - Preview

(energetic electric guitar music) - [Voiceover] If you think of each brand as a personality, there's so many ways to express it. - [Voiceover] Understanding of why they do it helps us tell why they care. - [Voiceover] We have our separate disciplines, but the sweet spot is when we work on projects together and where we feel like we are most effective. - We are taking cues from vintage sports clothing, meaning that we'll have lots of tufted leathers, lots of stitching. - I can totally understand if we were both graphic designers, if we were both interior designers, how there would be some like butting of heads. But the fact that we trust one another is what really makes it work. The idea of us being part of the community that we're helping build, and for us to help clients rethink how they think of themselves has been really gratifying.