In this video, examine how to analyze website performance. The website is not only a conduit to attract and convert prospects into paying customers, but it’s also the channel through which you get most of your contacts, whether those come from search engines, partners, ads, social media, and many more.
- [Instructor] Now, let's get into one of the biggest topics…of marketing performance, the website.…It's not only a means in itself of attracting…and converting prospects into paying customers,…but it's also the channel through which…you'll be getting most of your context,…whether those come from search engines, partners,…ads, social media, and many more.…So, let's review how to analyze that performance.…Let's go to the Website, Traffic & Content tab…of the exercise file.…It all starts with the traffic on your website.…
And, in other words, the number of people…who visit your site,…whether that's one page or all the pages.…The objective of the website is to convert those visitors…into sales leads or, in the case of online stores,…directly into paying customers.…There's two kind of visitors,…the new visitors and the returning visitors.…There's no guideline as to the proportion…of new versus returning visitors you should have.…It all depends on your business and industry.…
But one thing is sure,…you need a constant inflow of new visitors…
- Evaluating marketing's business contribution
- Analyzing results vs. vanity metrics
- Extracting raw data to build dashboards
- Reducing human errors
- Analyzing marketing activities
- Linking actions to business impact
- Analyzing your account database and contacts database
- Analyzing paid ads and social media
- Using a common framework to analyze marketing activities
- Analyzing individual marketing activities over time
Skill Level Intermediate
1. The Marketing Cycle and Business Contribution
2. Analyzing Marketing Activities
3. Improving Marketing Performance Using the Natural Selection Process
Next steps2m 40s
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