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Analyze your contacts database

Analyze your contacts database: Excel: Analyzing Your Marketing Performance
Analyze your contacts database: Excel: Analyzing Your Marketing Performance

In this video, the instructor discusses the contacts database. Having companies in your database is just the starting point—you also need to have the names of the people who work there with a focus on gaining information about the decision makers and influencers. Here, learn how to analyze your contacts database to know if you're correctly set up to run productive and impactful marketing activities.

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Skill Level Intermediate
1h 21m
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