Creating an accurate budget requires you to know what the client actually needs vs. what they want. In this video, Walter explains that there is a difference because when you deliver a project the client needs, the end result is generally much more effective. Oftentimes, finding the client needs is found "between the lines."
- Creating an accurate budget requires you to know…what the client actually needs versus what they want.…See there is a difference…because when you deliver a project the client needs,…the end result is generally much more effective.…Figuring out what they need…will greatly impact your budgeting.…Now in the client assessment, we ask six simple questions…so we can understand the scope of the project.…It's important to listen closely…to your client as they respond…and also to read between the lines if you will…on what it is they really need.…
Oftentimes what the client wants…far exceeds their needs or their budget.…You see, they've seen the latest movie,…a television show, an online video…and that's what they want…without any clue as to the logistics or budget.…See, sometimes you really do need the helicopter…with the camera rig,…but just because a client wants it,…doesn't mean they really need it…or that they have the funds for it.…So after those six questions are asked…along with your follow-up questions,…it's time to think.…
- Completing a client assessment
- Discerning between client needs versus wants
- Developing a working concept
- Creating time and crew assessments
- Coming up with the budget
- Presenting the proposal
- Revising the budget
- Knowing when to walk away
Skill Level Intermediate
Video Foundations: Cameras and Shootingwith Anthony Q. Artis2h 58m Intermediate
Script Writing for Nonfiction Videowith Amy DeLouise1h 46m Intermediate
1. Client Assessment
Client need vs. want1m 55s
2. Concept Development
3. Prebudget Production Planning
4. Putting the Budget Together
5. Presenting Your Budget and Proposal
6. Revising the Budget
Next steps1m 7s
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