Skill Level Advanced
- [Michael] Do you need to master Facebook advertising? When you're running Facebook ads, you're competing against tens of millions of advertisers to reach billions of daily active users across Facebook, Instagram, Messenger, and the audience network. The best Facebook advertisers are constantly testing and learn what works to gain an edge and scale their campaign performance. Achieving an advanced understanding of how the platform works is essential to being able to continue to hit your performance goals. I'm Michael Taylor. I have over a decade of experience in marketing, and as an early Facebook advertiser, I've spent more than $30 million on the platform on behalf of my clients. As the founder of a 50-person marketing agency called Ladder, I've helped hundreds of businesses grow via Facebook ads and generate a positive ROI from their campaigns. Join me on LinkedIn Learning where we'll cover topics like retargeting strategy, creative testing, and ad fatigue. You'll learn all about attribution, diminishing returns, and campaign automation. There's no time to waste. Start scaling your campaigns today.